More than likely the recall will have a negative impact on customer satisfaction I can only be dissatisfied with Toyota if I own a Toyota. If I am a car buyer evaluating the different brands, I will factor in all of the quality factors and then look at the tradeoff between quality and price. Reduced quality at the same price has a negative impact on value. The recall might create a short-term negative impact to customer satisfaction, but I think that a person's long-term satisfaction will be based their personal ownership experience. Toyota could actually lose market share.
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